e-Start — Assisting small business to take the first steps online
Program Outline
Section 1: What is e-Commerce?
Section 1 provides an overview of the online business environment in which Australian small businesses are operating.
Outline
- Overview
- 1.1 What is e-Commerce?
- Conducting business electronically
- Expanding opportunities
- 1.2 Online Business Environment
- Globalization
- Competition
- Changing customer expectations
- New opportunities
- 1.3 Types of e-Commerce
- Business to Business
- Business to Customer
- Business to Government
- Business to Employee
- Customer to Customer
- Within an organisation
- 1.4 Keys Steps to Getting Online
- 4 key stages and benefits
- 1.5 Hype Vs. Reality
- Is e-Commerce a fad?
- Summary
- Case Study
- Wandering Star Trailers
- Test Your Knowledge
- Focus On Your Business
- Where is your business now in its ‘Online Journey’?
Section 2: Why Consider e-Commerce?
In this section you will gain an understanding of the impact of e-Commerce on businesses and why it is important for you to consider adopting e-Commerce in your own business.
Outline
- Overview
- 2.1 Why is e-Commerce Changing Businesses Operations?
- Reduction of inventory
- Continuous business
- Better access to professional and government services
- Access to new markets
- Reducing costs and time
- Faster customer response
- Improving quality service
- 2.2 How is e-Commerce changing Business Operations?
- Improvement of internal business processes
- New technologies
- 2.3 Why consider e-Commerce?
- Opportunity to make business improvements and stay competitive in the market
- New players and competition increasing
- Being responsive to customers and suppliers
- Summary
- Case Study
- Australian Car Transporters Pty. Ltd.
- Test Your Knowledge
- Focus on Your Business
- Why adopt e-Commerce?
Section 3: e-Commerce - A Business Focus
This section presents the business issues that should be considered before embarking on any e-Commerce strategy.
Outline
- Overview
- 3.1 Business Considerations
- Understanding your current & potential customer base
- Linking e-Commerce goals & your business objectives
- Market opportunities
- Current business capabilities & processes
- Investment of time
- Online skills of staff
- Current technologies used
- Initial & ongoing financial costs
- Level of risk
- Leadership & managing change
- 3.2 Technical Considerations
- Technical solutions
- 3.3 Barriers to e-Commerce
- Security & privacy
- The shopping experience
- Legal issues
- Lack of bandwidth
- Evolving environment
- Lack of trust & user resistance
- 3.4 The Key to Success Planning
- Summary
- Case Study
- Innovative Business Resources
- Test Your Knowledge
- Focus on Your Business
- Research Strategies for Implementing e-Commerce
Section 4: Types of e-Commerce and How to Guides
This section provides information about a range of e-Commerce options to help you identify your online journey ‘goal’.
Outline
- Overview
- 4.1 e-mail
- 4.2 Online Banking
- 4.3 e-Catalogues
- 4.4 Accessing Business Information
- 4.5 e-Marketing
- 4.6 B2B e-Commerce
- 4.7 How to Implement Key Steps
- Summary
- Case Study
- Solar Dwellings
- Test Your Knowledge
- Focus on Your Business
- e-Commerce options
Section 5: Charting Your First Steps
This section provides a step-by-step approach to charting your first steps to e-Commerce.
Outline
- Overview
- 5.1 Where is Your Business Now?
- Understanding the online marketplace
- Understanding your customers
- Understanding your business
- Where is your business?
- 5.2 Where Do You Want Your Business To Be?
- Your e-Commerce goal
- 5.3 How Will You Get Your Business There?
- Where is your business now?
- Where do you want it to be?
- Summary
- Test Your Knowledge
- Focus on Your Business
- Producing a guide to the First Steps online for your business
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